OUR VISION

Be a leading Tools & Home Improvement products company built around a dynamic portfolio of differentiated, trusted brands and winning people dedicated to delivering outstanding performance to customers by consistently providing superior value and innovation to our consumers. We are committed to providing high-quality, wide-ranged capability tools and home improvement products with extreme competitive price.

CORE VALUES

  • Winning People

A diverse culture made up of individuals with passion, creativity and desire who consistently deliver superior results.

  • Team Work

People aligned and focused on a shared vision where individuals prosper as team objectives are achieved.

  • Continuous Improvement

A relentless pursuit of excellence in all aspects of business and personal performance.

  • Value and relevance to all our constituencies

Serving our communities while providing value to our customers and consumers, through our people, brands and products.

  • Integrity and Honesty

People who maintain the highest legal, moral and ethical standards.

  • Results oriented

Best business practices and behaviors that support clearly defined goals and metrics, which lead to growth and improving profitability while creating tangible rewards for all partners.

KEY SUCCESS FACTORS

  • Unmatched Consumer Acumen

Thoroughly understand consumers’ behavior and buying triggers; applying the knowledge and insights into profitable business practices.

  • Innovation

Applying technology and consumer insights into creating new products that address unmet needs.

  • Speed to Market

A strong sense of urgency throughout the organization to get things done quickly and efficiently.

  • Operational Excellence

Ability to make it easy for customers to do business with us both internally and externally, while maintaining the absolute lowest cost to market.

  • Brand Development

Act as stewards for our world-class brands, building equity to make our branded products the consumer’s first choice.